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1 de Septiembre 2006

British Airways Uses Google Earth to Improve Online Sales

British Airways Reservations in Google EarthAccording to Forbes, British Airways has collaborated with Google to use the Google Earth application to improve sales. If you go to the UK British Airways home page you can get to this page which describes how you can "Discover the World with British Airways and Google Earth" and download the British Airways Layer . At the moment, this is bit of a marketing exaggeration - what you get is a collection of placemarks (not a layer or even a network link). So, the file will appear in your Places pane. However, the file (a little large at 390K) does contain a large number of placemarks with useful destination information and pricing. It includes both airfares and hotel information and pricing, and links are provided to make actual reservations and purchases.

Interestingly, if you use GE 4 Beta you will get a set of 3D models which show the price for airline tickets to each major city. The font for the price is in "clouds" style. In the screenshot here you see the price as £269 to New York from London Heathrow. Clicking on the icon gives prices from other UK airports.

They should definitely make the file a network link. Otherwise folks will have to go to the web site every time they want to check for current pricing. A network link would enable people to save the British Airways "Layer" and have it automatically update with current data. Also, I think the 3D price "clouds" are the reason the file is so large. If they put the prices as a network link they can be loaded based on when the cities are viewed making the file much smaller (especially important since GE 3 users can't even see these models).

According to Forbes, British Airways wants to increase online sales to 50% of their business. Using Google Earth is certainly an interesting move - it will take some more work to make this a more robust GE online reservation system. It is rather forward looking of British Airways to make such a move.

Enviado por FrankTaylor at 1 de Septiembre 2006 a las 06:29 AM

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  • Comentarios

    The file almost brought my GE 4 into a halt! However, I think it was very clever for British Airways to use Google Earth.

    Enviado por: Silas at 1 de Septiembre 2006 a las 11:00 AM

    Just seen the ad on TV too. Makes Google Earth look very nice! Especially the end shot!

    Enviado por: Jimmy Lemon at 2 de Septiembre 2006 a las 08:55 AM

    British Airways has introduced a Google Maps Mashup on ba.com


    Click on the 'Discover hotels on Google Maps' link.

    Enviado por: FlatBed at 19 de Septiembre 2006 a las 03:59 AM

    Just i want to suggest BA should uses plugin at googleearthairlines.com !

    Enviado por: Luca at 26 de Abril 2007 a las 06:50 PM

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