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4 de Agosto 2006

Music Group Audioslave Uses Google Earth for Promotion

Audioslave Nation in Google EarthThe music group Audioslave, who happens to be the Xbox Artist of the Month of August, has a new album coming out called Revelations. The artwork for the new album has a photoshopped satellite photo of the Earth from space with a new continent on the surface in the shape of part of their logo. They also have released a Google Earth file which shows their new "nation" overlayed in the middle of the Pacific Ocean by patching together GE satellite photos. They call it AudioSlaveNation.

I find these kinds of creative applications of Google Earth, with a marketing hook, to be great business ideas. I hope they get a few extra eyeballs for their efforts and sell a few albums. Here are some other similar marketing efforts done with Google Earth:

Enviado por FrankTaylor at 4 de Agosto 2006 a las 07:38 AM

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  • Comentarios

    I guess the promotors of "Superman Returns" missed this trick.... Lex Luthor's masterplan would have been perfect fodder for something like this.

    Enviado por: Gareth at 4 de Agosto 2006 a las 11:30 AM

    After a year Google Earth was released and considering the appealing and multipurpose capabilities of this 3Dglobe/web browser? I wonder why the examples of using GE as a marketing tool are so few. To produce KML code is economic compared to standard marketing strategies and the advertising campaign reaches public all over the world. Thus, I can?t understand this slow reaction.

    Enviado por: Javier Diaz at 4 de Agosto 2006 a las 11:50 AM

    Nice use of GE, but you have to wonder about geographic skills of the marketing folks who came up with this promotion. To quote the AudioSlaveNation website,

    "The utopian island of AUDIOSLAVE NATION is located in the Indian Ocean between South America and New Zealand at approximately at 42° longitude and -137° latitude."

    Which ocean is between NZ and South American again? You'd think GE would be of some help here...

    Enviado por: Mort at 5 de Agosto 2006 a las 12:28 AM

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