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10 de Mayo 2006

Ads in Google Earth

There has been some talk recently in the blogsphere about Google Earth's ads. Some blogs seemed to be a bit confused about how to see them, and others had their facts wrong. So, I decided to write something about them.

First of all, the ads in Google Earth are very unobtrusive. In fact, they have been in Google Earth since the beginning of 2006. And, as I previously reported, if you have the PLUS version of GE you can turn the ads off. You only see the ads if you perform a localized search for a product or service. Even then, they are only seen in a subtle fashion. Ads only appear for cities where Google has business address information tied to its maps. So, for any country which has a localized version of Google Maps, you will likely find ads. So far, there are localized versions for the US, UK, France, Germany, Italy, and Spain.

To see the ads...

First, to see the ads you need to use the "Search" pane to "Fly To" a location. Entering a city like say "New York City" works. Next, select the "Local Search" tab above the search field. Now enter "What" you want to search for. Search for "Coffee" for example. You will get a list of coffee locations for New York City. Click on the various choices and for some of them you will likely see a light blue box below the normal placemark description with an ad in it. You will see the words "Sponsored Link". The ads don't always appear. If you click on the same placemark you will sometimes see an ad, sometimes not.

If you provide an address, you will get even more localized searches. In my example I added "5th Avenue" to the "Where" field and got Coffee shops only near 5th Avenue. You can pretty much search for "Coffee" and see ads for any of the countries listed above. Try "Paris" for example. You don't have to use the "Local Search", you can also enter "Coffee" in the "Fly To" window after you've flown to a location.

I believe Google is still being tentative with their ads for business/product/services in Google Earth. I'm glad that they don't in any way interfere with the user experience of browsing Google Earth and the very useful content people are producing. But, the ads are there if you look for them.

Enviado por FrankTaylor at 10 de Mayo 2006 a las 09:32 AM

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  • Comentarios

    Note that you can actually turn the ads off in Options / Preferences.
    (I did pay for Google Earth Plus though, and I'm not sure if you can do this in the free version.)

    - Michael

    Enviado por: Michael Schaap at 10 de Mayo 2006 a las 08:52 AM

    Good point Michael. I forgot to mention that, and have now added it to the story.

    Enviado por: Frank Taylor at 10 de Mayo 2006 a las 09:26 AM

    The ads don't bother me at all. Like you said, they are unobstrusive and it's not like they use an obnoxious font to get your attention or anything like that.

    Enviado por: Tim Hibbard at 10 de Mayo 2006 a las 11:00 AM

    I always thought the most obvious "advertising" in Google Earth was the inclusion of the National Geographic placemarks automatically included. Perhaps sponsorship is a better word, but it's a great way for NG to improve branding awareness.

    Enviado por: Kerry Dye at 11 de Mayo 2006 a las 07:13 AM

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