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28 de Septiembre 2005

Making Money with Google Earth

It doesn't take long for most people to realize Google Earth is a new paradigm for visualizing information from the Internet. You can not only put in Placemarks showing the location of things, places, news, etc. But, you can also share information (text and images) through the descriptions of the placemarks and even more importantly links to other Internet based information. With the network link you can even make that content dynamic. Furthermore, you can either use the built-in browser in Google Earth or your external browser to view web pages.

I have seen some people market their web sites and through this their products in Google Earth files. But, I have yet to see anyone take the next step and actually link directly to products for sale through Google Earth. After all, buying a product is only a link away. By way of example, here is a simple placemark from the recent story I did on the Lord of the Rings showing Hobbiton - the town where the Hobbits live. If you click on the placemark "Hobbiton" you will see that you can click on some images to either buy the movies or buy the LOTR Locations Guidebook from Amazon.

One thing I discovered is that placemark descriptions do not accept IFRAME tags, so you can't use the more advanced Amazon HTML links to sell books and things. But, the more basic image links work just fine. Maybe IFRAMEs will be supported in a later version of GE.

So, GE can be used to sell things. And, for the right type of application (something tied to locations) it's probably even better than a web page by itself. What do you think?

Enviado por FrankTaylor at 28 de Septiembre 2005 a las 09:43 AM

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  • Comentarios

    I found a Japanese website that has incoporated bidders MapAds to a weather map as a way of advertising. Not a bad idea. http://www.got2do.com/api/gm_weather.php

    Enviado por: Jason at 28 de Septiembre 2005 a las 10:48 AM

    Agree, i'm not a close watcher of google, but i suspect that google has a longterm strategy that involves geolocation on a broad scale: "Wherever you are, google will provide the info you want/need." e.g. Walk on some city street and you'll get advertisements on the top of your 'searchlist' of shops that are just 100 feet away, etc.

    Signs of those times:
    Google is setting up broad wifi networks.
    Google is working with opera, an expert company on small (=portable=wireless) device browsers. technology.
    etc. etc.

    Enviado por: aardbij at 29 de Septiembre 2005 a las 04:49 AM

    I used this in my example Howto: Geotag anything. The Tagzania KML output can easily be used to link to items for sale. I also used ElfURL to make the Amazon affiliate links smaller and also so I can get stats from ElfURL to see how many times the links have been used.

    Enviado por: Grasshoppermind at 30 de Septiembre 2005 a las 08:15 AM

    Ahh, so someone else is trying this out. I knew it would only be a matter of time.

    Enviado por: Frank Taylor at 30 de Septiembre 2005 a las 12:29 PM

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